Online publishers often create media kits to help prospective ad buyers to evaluate the available advertising opportunities. Over the last few years one page media kits have become a standard sales tool for bloggers, website owners, and mobile app developers who will benefit from a media kit when pitching brands, responding to potential advertisers who reached out, and meeting new potential business partners at conferences.
“A media kit is an amazing tool for communicating with advertisers and showing them that you know what you are doing.”
A media kit is an amazing tool for communicating with advertisers, but it also shows them that you know what you are doing. A one page media kit gives an in-a-nutshell account of what your offering is about. The number one thing that will make you stand out to potential sponsors is your audience composition and user volume. The number of monthly unique users per country makes the scope of the opportunity very clear from the beginning. You can also list visitor demographics (see Google Analytics & Quantcast), number of subscribers, and any other stats that are noteworthy.
Our infographic one-page media kit is very easy to create and edit, and it is perfect for showcasing statistics about your publication. Media kits often contain information about rates, ad sizes and formats, targeting options, audience profiles, contact information, and many other pieces of information that help buyers make informed decisions. If you offer a number of different ad placements, you should indicate where the ads will appear and whether people will access your media on their mobile or via a laptop. Remember, media kits vary greatly and all they share is a common goal – to give a prospective advertiser every reason and opportunity to start a conversation. Have we missed anything that you think is absolutely essential for an infographic one page media kit for blogs, apps, and websites? Let us know in the comment field below.