One of the most important thing to consider when building a website is the ability to develop search-engine friendly content. Many modern Content Management Systems, or CMSs, especially WordPress, have already very advanced out of the box SEO features.
Why to Use an SEO Plugin
Search engines learn about your website by indexing the text and other content on your pages. In order to reach better search engine rankings, your CMS must be able allow easily optimise content as it is being created. After all, getting found on search engines is critical to the success of a business. The ability to have a greater control over the content is important and modern CMSs, especially WordPress and Drupal, have great choice of SEO friendly themes and plugins/modules available. These plugins help you to create relevant content and allow you to easily edit meta tags and titles. Best SEO plugins allow non-technical users to easily specify keyword rich URLs, title tags, descriptions and image alt texts by giving feedback on these elements in terms of how they will impact the page’s performance for selected keywords.
Yoast SEO plugin Features
Yoast SEO plugin is one of the most complete SEO plugins available in the market with over one million active installs. It is for users who want to supercharge their SEO results. As advanced users know search engines update their algorithms frequently and SEO is a moving target. Many tips and techniques that worked couple of years ago can have radically fallen out of favour and do not work this year. However, what the Yoast SEO plugin provides help with is the technical on-site SEO. It offers everything you need to optimise your WordPress or Drupal site from a snippet editor and page analysis to recommendation functionality that helps you optimise your page content, URLs, images titles, meta descriptions and sitemaps, and much more. For example, whether the content includes a specific keyword focus or not, Yoast allows easy access to Robots.txt and .htaccess files, it provides an XML sitemap generation and submission to search engines, it allows adding content to front and end of the posts in RSS feeds, it has built-in content analysis, meta keywords, duplicate content and description management, rich snippets, and much more. It also adds integration options for major social networks.
How To Setup Yoast SEO Plugin
The Yoast SEO Plugin has three main set-up steps: configure the default settings, choose the focus keywords, and write content using Yoast which is usually the single largest factor in on-site SEO. After installing and activating the plugin, a new SEO menu item will appear in the Dashboard. Make sure you fill in all the essential information here as this is your most valuable online real-estate. Search engines display a maximum of 156 characters from the Meta Description tag, so keep your description short and tailored for human readers. It may be a good idea to check the “noindex, follow” check-boxes for Author and Date Archives under “Dashboard > SEO > Titles & Metas > Other” to avoid duplicate content warnings from google. In Dashboard > SEO > XML Sitemaps, you can enable automatic XML Sitemaps, which is always a good idea. Most of the check-boxes and options have clear descriptions, so make sure to read them all. Also, when visiting the SEO tab for the first time, the plugin might suggest changing your Permalinks structure and it is usually the best to use the Post Name permalinks. Below is a short step-by-step introduction video on how to install and setup Yoast SEO plugin.
Yoast Premium Features
Even if your choice at the moment is the free version of Yoast SEO, it’s worth taking a look at the premium features as once your site grows it may be well worth the small investment to get the full access to number of useful extra features. For instance, if your links are broken pointing to old pages it may come handy to be able to use the redirect manager as a premium feature that integrates directly with Google Search Console. If you run a big commercial site with lots of pages that require quite a bit of maintenance, the premium upgrade to get this redirect feature could easily pay for itself in terms of the time it will save you. Another exciting premium feature is video extension which will let videos that you post to show up directly in Google search results. Also, ranking in search for news is different than ranking for more static evergreen topics. Yoast offers a news extension that creates XML news sitemaps to stand out for Google News. The premium version comes with the access to customer support. A single site premium license costs as little as $69 per year.